Promote EV Tourism in Nevada County?

One reason for attracting tourists to Nevada County is the money they  bring to spend while here.  One of the demographics that has some extra money to spend are electric vehicle (EV) owners.

According a recent study:

Based on calendar-year 2013 sales, the study found that 55 percent of electric vehicle buyers are between 36 and 55 years old and nearly 21 percent have an average household income of $175,000 or more.

These EV buyers reside in the more affluent zip codes than typical consumers, with most buyer clustered in the hip cities along our west coast. But, not all EV owner are from the Bay Area. Based on an analysis of searches on, the 10 cities having the largest concentration of “green” car shoppers are:

1.San Francisco – Oakland – San Jose, CA

2.Charlottesville, VA

3.Los Angeles, CA

4.San Diego, CA

5.Monterey – Salinas, CA

6.Chico – Redding, CA

7.Santa Barbara – Santa Mario – San Luis Obispo, CA

8.Portland, OR

9.Sacramento – Stockton – Modesto, CA

10.Seattle – Tacoma, W

Some of these shopper are plug-in hybrid owners, who also tend to be wealthy empty nesters, also know to have some extra cash in their pockets.  Looking at the above list, Nevada County could be attracting EV and wealthy plug-in hybrid users from 1, 5, 6, 7 and 9.

But, there is a problem. Western Nevada County does not have any EV charging stations.  Go on line HERE and plug in all the local zip codes and Nevada County comes up empty. They nearest charging stations are in Colfax with one, and Auburn with three. Truckee on the east side to the county also has three stations. 

With a little out of the box thinking and some planning,  Nevada County could become the chosen tourism destination for EV owners from the Bay Area, Monterey, Chico, Sacramento, Stockton and Modesto. 

Step One:  Would be to install charging stations for all EV types and then advertise these EV stations in the media catering to EV demographics.

Step Two:  Would be to promote Nevada County as the prime Sierra location for EV owners to visit. Create a special place for EV owner to visit on all the tourism web sites including Go Nevada County. 

Step Three:  Promote EV related events, like a Hot August Night for EV owners. EV Rallies for EV owners, who can go the farthest on the least amount of energy consumed over an established course.  Who can make it through a cone maze the fastest, etc.

Step Four:  NOT wait from some other community to come up with a tourism plan for EV and plug in hybrid owners. 

This is just and idea that can be expanded on. What are your thoughts? 

About Russ Steele

Freelance writer and climate change blogger. Russ spent twenty years in the Air Force as a navigator specializing in electronics warfare and digital systems. After his service he was employed for sixteen years as concept developer for TRW, an aerospace and automotive company, and then was CEO of a non-profit Internet provider for 18 months. Russ's articles have appeared in Comstock's Business, Capitol Journal, Trailer Life, Monitoring Times, and Idaho Magazine.
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4 Responses to Promote EV Tourism in Nevada County?

  1. Russ Steele says:

    California has nearly 10 times as many plug-in cars roaming its roads as any other state, just one of the many nuggets of interesting info contained in a new report on the nation’s clean-tech economy.

    As of April 1, California boasted 84,382 electric vehicles and plug-in hybrids, according to the latest Clean Tech Leadership Index from the Clean Edge research firm. Washington, the runner-up, had 9,228. Georgia came in third, with 9,049.


    • Ben Emery says:

      Do you think that might be due to the incentives promoted by the state? That is what looking ahead does for our state instead of keep investing in an industry/ lifestyle that is only going to get way more expensive(monetarily and environmental impact mitigation) as the years go on. Better to get ahead of the storm instead trying to deal with it in real time or after the fact.

      I am not trying to start an argument but just pointing out that government incentives are the reason why EV is becoming a real economic player in the California. Again, I like your line of thinking on this and believe you might have some really good insights at advancing Nevada County to becoming an EV destination.

      Governor approves 6 laws encouraging electric cars


  2. fish says:

    Step Three: Promote EV related events, like a Hot August Night for EV owners. EV Rallies for EV owners, who can go the farthest on the least amount of energy consumed over an established course. Who can make it through a cone maze the fastest, etc.

    Russ why must you tempt my snide side so? Instead of EV(s) I was thinking oldsters on Rascal scooters….although the liability insurance might make it cost prohibitive.

    On balance not a bad idea! Better make your move soon though!


  3. Ben Emery says:

    I like your thinking on this subject.

    At the moment it is a small demographic but will grow over time. As you said being the first region in the foothills or Sierra to cater to that demographic could be a long term gain. Be the first that maybe hold a weekend event/ convention for ev technology outside a major population center in California. Do it in the fall so people come come enjoy the changing of the colors and possibly get some early holiday shopping done.


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