One reason for attracting tourists to Nevada County is the money they bring to spend while here. One of the demographics that has some extra money to spend are electric vehicle (EV) owners.
According a recent study:
Based on calendar-year 2013 sales, the study found that 55 percent of electric vehicle buyers are between 36 and 55 years old and nearly 21 percent have an average household income of $175,000 or more.
These EV buyers reside in the more affluent zip codes than typical consumers, with most buyer clustered in the hip cities along our west coast. But, not all EV owner are from the Bay Area. Based on an analysis of searches on Cars.com, the 10 cities having the largest concentration of “green” car shoppers are:
1.San Francisco – Oakland – San Jose, CA
3.Los Angeles, CA
4.San Diego, CA
5.Monterey – Salinas, CA
6.Chico – Redding, CA
7.Santa Barbara – Santa Mario – San Luis Obispo, CA
9.Sacramento – Stockton – Modesto, CA
10.Seattle – Tacoma, W
Some of these shopper are plug-in hybrid owners, who also tend to be wealthy empty nesters, also know to have some extra cash in their pockets. Looking at the above list, Nevada County could be attracting EV and wealthy plug-in hybrid users from 1, 5, 6, 7 and 9.
But, there is a problem. Western Nevada County does not have any EV charging stations. Go on line HERE and plug in all the local zip codes and Nevada County comes up empty. They nearest charging stations are in Colfax with one, and Auburn with three. Truckee on the east side to the county also has three stations.
With a little out of the box thinking and some planning, Nevada County could become the chosen tourism destination for EV owners from the Bay Area, Monterey, Chico, Sacramento, Stockton and Modesto.
Step One: Would be to install charging stations for all EV types and then advertise these EV stations in the media catering to EV demographics.
Step Two: Would be to promote Nevada County as the prime Sierra location for EV owners to visit. Create a special place for EV owner to visit on all the tourism web sites including Go Nevada County.
Step Three: Promote EV related events, like a Hot August Night for EV owners. EV Rallies for EV owners, who can go the farthest on the least amount of energy consumed over an established course. Who can make it through a cone maze the fastest, etc.
Step Four: NOT wait from some other community to come up with a tourism plan for EV and plug in hybrid owners.
This is just and idea that can be expanded on. What are your thoughts?