Green Screen Review #11: VR Unicorns Five Years Out

Kevin Kelly, Co-Founder of Wired Magazine on the future of VR at LinkedIn

Question: So who do you think is going to be on the forefront of that [VR]? Who do you think is gonna do the really innovative stuff and most experimental content creators are gonna be?

Reply: My bias is that the studios will spend a lot of money trying this, but it’s the Buzzfeeds of the world that will come along and make something that will actually work. I think we’re far from even seeing, even formation of these companies that will succeed. I think they haven’t been formed yet, or maybe they’re forming in the basement right now as we speak, but it’s still years away.

I think some of the gaming companies, people you know, might have the first round of successes, but I think it’s gonna take five years for the other forms. It’s gonna be a little slow in the beginning. I don’t see any kind of VR unicorns happening within five years.

Five years is a long time to be burning venture capital before the big payoff. Will it take five years for the Green Screen Institute to develop the Nevada County VR Unicorn? Let’s hope not.  It would be nice to have some progress reports.

About Russ Steele

Freelance writer and climate change blogger. Russ spent twenty years in the Air Force as a navigator specializing in electronics warfare and digital systems. After his service he was employed for sixteen years as concept developer for TRW, an aerospace and automotive company, and then was CEO of a non-profit Internet provider for 18 months. Russ's articles have appeared in Comstock's Business, Capitol Journal, Trailer Life, Monitoring Times, and Idaho Magazine.
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