Jory MacKay writing at the Observer has some insight into VR opportunities:
TOOLS FOR CREATING CONTENT
If content is king on any platform then for VR to succeed, we need tools to make content easier to make. Right now it’s just game engines like Unity and Unreal, which means you need to be both a developer and artist to create virtual environments.
In VR this means tools that can help in different ways of capturing, as well as creating content. That means advancements in things like:
360 video: Where you can move your head and take in the whole space, but can’t actually move around.
3D volumetric scanning: Where you have more perspective
Photogrammetry: Taking high resolution 2D pictures around a big object like a building or castle and with algorithms put it together in VR.
In his post 5 Ways that Travel Will be Disrupted by VR, Adam breaks down how despite critics objections, there are huge opportunities for VR and tourism to work together.
It will lower the cost of experiencing the world.
There will be a level between ‘In person’ and ‘Skype’ meetings.
Distance and geography won’t be responsible for you getting to know someone
Definition of travel will change from the physical to the digital
It will lower the barrier for language immersion
If e-commerce pulled the trigger on traditional shopping, VR is potentially the nail in the coffin at the funeral.
Why go and experience a shop when you can get the full experience and more at home? Adam believes that once we have the opportunity to virtually browse stores there won’t be any need for physical locations.
“If you think about the internet as a place that made it easier to index all the information and consume them faster, VR is a place that indexes experiences and lets you consume them faster.”
Of all the industries poised for disruption by virtual reality, education seems the most likely and powerful. VR experiences can teach us practical skills, immersing us not just in a lesson but in the task itself.
Want to learn how to fix your toilet? Head into a VR plumbing tutorial with your exact model and see how it’s done.
Want to learn photography? Load a VR experience with your camera model and practice scenes to learn perfect settings.
It won’t just be big opportunities
What’s most interesting about such a huge platform shift like VR is its potential to be a part of everything. It’s not just about the big experience.
My question is, where is the Green Screen Institute focusing its limited resources and energy?