Green Screen Review # 24: Tech Giants Moving In

The BI Intelligence, Business Insider, attended the Mobile World Congress, the mobile industry’s largest global gathering. Here are some of their insights to the evolving VR and AR markets.

VR Response

The virtual reality (VR) market is expanding and improving. While the VR market is still in its early days, companies that have already established themselves in the space and other tech giants looking to jump on the bandwagon are tweaking their strategies and launching new products. This was on full display at MWC this year, where there was a steady trickle of VR-related updates.

Qualcomm announced a new VR development kit and head-mounted display (HMD) developer program to facilitate VR development.

Oculus slashed the prices of its hardware to better align it with consumer price points.

Samsung announced that the Gear VR will soon get a companion controller to better enable consumers to interact with their virtual surroundings.

Samsung is also letting select users test a prototype of a stand-alone VR headset, or one that doesn’t rely on a smartphone or a PC to power the VR experience, according to PCWorld. Stand-alone VR headsets have so far been tricky to produce, because the processing power required to power a truly immersive VR experience is difficult to put into a VR visor. Samsung leveraged its top-of-the-line Exynos chip to power the headset, and reportedly wants other VR companies to leverage its Exynos 9 chip to make headsets.

The Green Screen Institute will have to run at near light speed to keep up with the big players in the VR marketplace. Elsewhere in the report, it notes that Facebook and Google remain the major software players in both the VR and AI marketplaces. Let’s hope that GSI can grab on to one of these coattails and succeed despite their minuscule footprint in the
VR marketplace.

About Russ Steele

Freelance writer and climate change blogger. Russ spent twenty years in the Air Force as a navigator specializing in electronics warfare and digital systems. After his service he was employed for sixteen years as concept developer for TRW, an aerospace and automotive company, and then was CEO of a non-profit Internet provider for 18 months. Russ's articles have appeared in Comstock's Business, Capitol Journal, Trailer Life, Monitoring Times, and Idaho Magazine.
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2 Responses to Green Screen Review # 24: Tech Giants Moving In

  1. Russ Steele says:

    I agree. The flex point for widespread public use will be when AR is built into regular glasses, projecting information to augment an experience. Industrial use and some sales use will grow using goggles and earbuds. Largest public use will be drone flying, video games, and some training applications.


  2. Stu says:

    Having observed re-occurring fads with 3D and VR from the ’50’s on I’m still not “seeing” a wide acceptance factor once the novelty wears off.

    VR/AR have definite uses in a number of fields and in some cases dating back 20 years or more but as long as one has to don a headset / earphones / gloves it will be limited to those that are actually utilizing the technology.

    Besides the unmentioned driver of the internet (porn) The gaming industry will likely be the the dominate player as that’s were the $s are but until there is a “must play” game across platforms it’s still going to be further “niched” by user hardware.

    Of course, it’s difficult to make predictions, specially about the future (thanks Yogi!)


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