Green Screen Review #27: Apple iPhone “Unbelievably Cool” Augmented Reality

Tim Cook Outlines Apple’s “Unbelievably Cool” AR Future

Mike Brown writing at Inverse

Tim Cook believes augmented reality is the future. In a new interview, the Apple CEO outlined his vision of a future where consumers use their iPhone cameras to display vital information. As technology improves, Cook believes augmented reality would take on more tasks, chiming with recent rumors that the company is working on a set of augmented reality glasses.

“I think it is profound,” Cook told Bloomberg in an interview published Thursday. “I am so excited about it, I just want to yell out and scream. The first step in making it a mainstream kind of experience is to put it in the operating system. We’re building it into iOS 11, opening it to ­developers—and unleashing the creativity of millions of people. Even we can’t predict what’s going to come out.”

The company’s upcoming software update for iPhones and iPads, iOS 11, unveiled last week, will bring a new augmented reality developer framework called ARKit. This will enable simple development of AR apps, providing a powerful platform that companies can use with ease. One of the best examples of augmented reality, Pokémon Go, is set to receive an update that will switch the app’s AR framework over to ARKit.

How many Green Screeners are preparing to surprise the world with some unimagined augmented reality?  I am an AR fan, and cannot wait for my first pair of glasses.  I read on Drudge that Google Glasses are making a come back. This could be a developing trend, now that Apple is jumping into the AR market.  Got your ARKit?

About Russ Steele

Freelance writer and climate change blogger. Russ spent twenty years in the Air Force as a navigator specializing in electronics warfare and digital systems. After his service he was employed for sixteen years as concept developer for TRW, an aerospace and automotive company, and then was CEO of a non-profit Internet provider for 18 months. Russ's articles have appeared in Comstock's Business, Capitol Journal, Trailer Life, Monitoring Times, and Idaho Magazine.
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