Tim Cook Outlines Apple’s “Unbelievably Cool” AR Future
Mike Brown writing at Inverse
Tim Cook believes augmented reality is the future. In a new interview, the Apple CEO outlined his vision of a future where consumers use their iPhone cameras to display vital information. As technology improves, Cook believes augmented reality would take on more tasks, chiming with recent rumors that the company is working on a set of augmented reality glasses.
“I think it is profound,” Cook told Bloomberg in an interview published Thursday. “I am so excited about it, I just want to yell out and scream. The first step in making it a mainstream kind of experience is to put it in the operating system. We’re building it into iOS 11, opening it to developers—and unleashing the creativity of millions of people. Even we can’t predict what’s going to come out.”
The company’s upcoming software update for iPhones and iPads, iOS 11, unveiled last week, will bring a new augmented reality developer framework called ARKit. This will enable simple development of AR apps, providing a powerful platform that companies can use with ease. One of the best examples of augmented reality, Pokémon Go, is set to receive an update that will switch the app’s AR framework over to ARKit.
How many Green Screeners are preparing to surprise the world with some unimagined augmented reality? I am an AR fan, and cannot wait for my first pair of glasses. I read on Drudge that Google Glasses are making a come back. This could be a developing trend, now that Apple is jumping into the AR market. Got your ARKit?