We must understand how Google does it, why it is wrong and how it hurts America
Several months ago, Google quietly released a 32-page white paper, “How Google Fights Disinformation.” That sound good. The problem is that Google not only controls a whopping 92.2% of all online searches. It is a decidedly left-wing outfit, which views things like skepticism of climate alarmism, and conservative views generally, as “disinformation.” The white paper explains how Google’s search and news algorithms operate, to suppress what Google considers disinformation and wants to keep out of educational and public discussions.
The algorithms clearly favor liberal content when displaying search results. Generally speaking, they rank and present search results based on the use of so-called “authoritative sources.” The problem is, these sources are mostly “mainstream” media, which are almost entirely liberal.
Google’s algorithmic definition of “authoritative” makes liberals the voice of authority. Bigger is better, and the liberals have the most and biggest news outlets. The algorithms are very complex, but the basic idea is that the more other websites link to you, the greater your authority.
It is like saying a newspaper with more subscribers is more trustworthy than one with fewer subscribers. This actually makes no sense, but that is how it works with the news and in other domains. Popularity is not authority, but the algorithm is designed to see it that way.
This explains why the first page of search results for breaking news almost always consists of links to liberal outlets. There is absolutely no balance with conservative news sources. Given that roughly half of Americans are conservatives, Google’s liberal news bias is truly reprehensible.
In the realm of public policies affecting our energy, economy, jobs, national security, living standards and other critical issues, the suppression of alternative or skeptical voices, evidence and perspectives becomes positively dangerous for our nation and world
The full article is HERE